The headline may seem mildly appealing, but remember, this was running in 2001, a time when you probably didn't even consider the concept of marketing online. The headline/bullet formulas & opt-in copy are still applicable today & it's worth noting that the reason why it's still applicable is because it's simply good copywriting applied to the web. He used evergreen concepts & successfully applied them on the internet.
"1,000 songs in your pocket." Clear, to the point, and something just about everyone in the world would look at and say, "I need to have that! Your online dating success entirely depends on how well you market yourself.
This was one of the first products that covered online dating, and has been on the market since 2005.
No doubt it was more relevant when it was first released, but now it feels really dated.
His dating empire reportedly pulled in a good million per year, although he sold it recently to focus on his business-growth products.
Dissect this sales letter & you'll see why it did so amazingly well.